The Rhino & The Mosquito

What it is

A manifesto of short thought-starters that encourages all brands, large and small, to take charge (be the rhino) and leverage the small (be the mosquito) in a marketplace that’s saturated in mediocrity. The best brands are acting and doing, not watching and waiting. What are you doing?

Why it’s important

• Too many companies are passive, not active, in a market that demands urgency.
• Too many brands are swinging for the fences, when consistently implementing small actions delivers big results more convincingly.