The Rhino & The Mosquito

What it is

A manifesto of short thought-starters that encourages all brands, large and small, to take charge (be the rhino) and leverage the small (be the mosquito) in a marketplace that’s saturated in mediocrity. The best brands are acting and doing, not watching and waiting. What are you doing?

Why it’s important

  • Too many companies are passive, not active, in a market that demands urgency.
  • Too many brands are swinging for the fences, when consistently implementing small actions delivers big results more convincingly.

The Rhino & The Mosquito

Paperback: 86 Pages
Book Dimensions: 9 X 6 X 0.25 inches

Books are $19.95 plus shipping.