Are you Nourishing your Brand?

Many companies under-utilize the power of real branding by equating it with advertising. This approach is near-sighted, bad for business and hurts the brand.

PathWay stretches your imagination and bottom line with a simple, more integrated approach to branding. I unite Strategy + Marketing + Service + People and combine it with a powerful focus on getting the right things done. This approach yields real results, not branding fluff. It helps you delight customers and build a brand that stays healthy for the long term.

I call it Brand Nourishment.™

Your brand ultimately comes down to what people say about you when you’re not in the room

Jeff Bezos, Amazon.com

The Best Brands build from the Inside.

The best brands are built strongly from within. So why do so many companies, large and small, overlook this simple premise? The Inside Out Brand ™ pushes you to invest in people, service and execution as a powerful way to build your brand. Engaged and productive employees enable you to attract and keep satisfied customers. And satisfied customers spread your story for you, helping to reduce your marketing expense. What’s not to love about this approach?

The passionate worker doesn’t show up for work because she’s afraid of getting in trouble.
She shows up because it’s a hobby that pays.

Seth Godin

Take Charge. Leverage the small.

Now is not the time for the status quo. The best brands, large and small, take advantage of changing economic times to do two things:

  1. Take charge. They’re rhinos – they act swiftly and decisively in all aspects of their brand. They capitalize on opportunities now. They’re doers.
  2. Leverage the small.They’re mosquitoes – they turn small actions into big results. They strive for small victories in service, storytelling and customer intimacy that get remarked about and spur growth.
The best brands practice the principles of The Rhino & The Mosquito.™
So get charging and buzzing.

You think you’re too small make a difference? Try going to bed with a mosquito in the room

Anita Roddick, founder, The Body Shop

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