The Inside Out Brand

What it is

A process that encourages you to invest in people, service and execution as a powerful combination for building your brand. It’s an approach that focuses on the employees first. This runs counter to advertising and marketing agencies that push customer first. I believe it’s a cheaper, more effective means to build your brand than traditional marketing.

Why it’s important

• Engaged and productive employees enable you to attract and retain satisfied customers.
• Satisfied customers spread your story for you and help to reduce your marketing expense.
• Fully aligned organizations are far more productive.