What it is
A manifesto of short thought-starters that encourages all brands, large and small,
to take charge (be the rhino) and leverage the small (be the mosquito) in a marketplace
that’s saturated in mediocrity. The best brands are acting and doing, not watching
and waiting. What are you doing?
Why it’s important
- Too many companies are passive, not active, in a market that demands urgency.
- Too many brands are swinging for the fences, when consistently implementing small
actions delivers big results more convincingly.
Books are $19.95 plus shipping.
