"You think you're too small make a difference? Try going to bed with a mosquito in the room."
~ Anita Roddick, founder, The Body Shop
Now is not the time for the status quo. The best brands, large and small, take advantage of changing economic times to do
two things:
- Take charge. They’re rhinos – they act swiftly and decisively in all aspects of their brand. They capitalize on opportunities now. They’re doers.
- Leverage the small. They’re mosquitoes – they turn small actions into big results. They sweat the details. They strive for small victories in service, storytelling and customer intimacy that get remarked about and spur growth.
The best brands practice the principles of The Rhino & The Mosquito.™ So get charging and buzzing.
