Many companies under-utilize the power of real branding by equating it with advertising. This approach is near-sighted, bad for business and hurts the brand.
PathWay stretches your imagination and bottom line with a simple, more integrated approach to branding. I unite Strategy + Marketing + Service + People and combine it with a powerful focus on getting the right things done. This approach yields real results, not branding fluff. It helps you delight customers and build a brand that stays healthy for the long term.
I call it Brand Nourishment.™
Your brand ultimately comes down to what people say about you when you’re not in the room
The passionate worker doesn’t show up for work because she’s afraid of getting in trouble.
She shows up because it’s a hobby that pays.
Now is not the time for the status quo. The best brands, large and small, take advantage of changing economic times to do two things:
You think you’re too small make a difference? Try going to bed with a mosquito in the room
Could not authenticate you.
